Wednesday, November 27, 2019
Persuasive Essay on Overpopulation Essays
Persuasive Essay on Overpopulation Essays Persuasive Essay on Overpopulation Paper Persuasive Essay on Overpopulation Paper Essay Topic: Persuasive The problem is not the number of people in this world, but the way people choose to live. The dilemmas created by overpopulation affect people of all races and social status. This is why we as the human race must work together to preserve our planet and necessary resources before it is too late. The living standards embraced by todays population causes people to consume more resources, which in turn produces more waste and raises life expectancy. New industrial developments have provided a sense of stability and a lot more jobs for the people in their surrounding communities. Also, the increase in wages has allowed people to have larger families because they are able to support them financially. Statistics show that a child born in the U. S. Today will produces 52 tons of waste and consume 11 million gallons of water by the age of 27. (World Overpopulation Awareness 2001) This is only one person; imagine what the numbers would look like for the entire population. Certain illnesses and diseases can be linked to the exposure the abundant amount of waste products and have a tendency to be more devastation and promenade in overpopulated areas. Fortunately, advances in the medical field, better doctors and new medications have all played a part in the decrease of these illnesses and have increased the life expectancy for people today versus 10, 20, and 30 years ago. The longer people live, the more influence their living standards have on the consumption of resources, disposal of wastes, and overall growing population. A more serious issue brought about by overpopulation also has an effect on the environment. The growth in the population has created a need for more energy to be produced. Energy is an important resource that is in constant demand, regardless of the pollution it disperses into our air and water. Air and water pollution can cause health problems and environmental issues which should not be overlooked, for the sake of our future and our childrens futures. The products used in this process release fumes into the air we breathe and are mostly invisible to the human eye. Air pollution rises into the atmosphere and combines with the moisture in the air and it causes acid rain. Acid rain then begins to contaminate our lakes and soil, as well as our drinking water, plants, and animals we consume. Some of the things we should do to lessen the amount Of pollution immersed into our environment include, car-pooling, turning off lights when not in use, and even turning off the water while brushing your teeth. We definitely need energy to increase industrial developments, but we need to be smart about how we use it before it depletes every source of clean air and water available to us. A more commonly recognized issue created by overpopulation is the heritage food, water, and shelter to accommodate all 6 billion people. Food and water are vital resources needed to just maintain existence. Having a place to live is a much-needed luxury that gives us protection from the environment and has even become a necessity in todays civilization. The increase in people means having to increase the amounts of food, water and shelter required to fulfill our human needs. The problem is there is only so much land left on this planet that we can use for food production and home building. Who decides what is more important? The amount of available land s decreasing just as fast as the need for these resources is increasing which creates a tremendous imbalance. What happens when we run out of land? Think about this the next time you throw a piece of food away or buy a bottle of water from the store. Food and water are necessities and if we use them all up now, what will be left for our future generations? Will they be able to survive and for how long? There are many ways to go about controlling the population in the world. The most success way to do so cannot be done without the participation and dedication from each and everyone of you.
Saturday, November 23, 2019
French English True Cognates Starting With S
French English True Cognates Starting With S One of the great things about learning French or English is that many words have the same roots in the Romance languages and English. The 1,700 words on the following pages are spelled (although not pronounced) identically in French and English and are true or semi-true cognates. Before you start memorizing them, please read some important notes about these cognates.The (parentheses) indicate the words part of speech in both languages, and, in the case of nouns, the gender of the noun in French.sabotage   (masculine noun)sacrifice   (masculine noun)safari   (masculine noun)saga   (feminine noun)saint   (masculine noun)salami   (masculine noun)salutation   (feminine noun)samba   (feminine noun)sanatorium   (masculine noun)sanctification   (feminine noun)sanction   (feminine noun)sandwich   (masculine noun)sardine   (feminine noun)satellite   (masculine noun)sat in   (masculine noun)satire   (feminine noun)satisfaction   (feminine noun)saturation   (feminine noun)sauna   (masculine noun)savant   (masculine noun)scalp   (masculine noun)scalpel   (masculine noun)science   (feminine noun)scooter   (masculine noun)scorpion   (feminine noun)scribe   (masculine noun)script   (masculine noun)sculpture   (feminine noun)sà ©ance   (feminine noun)secret   (adjective masculine noun)segment   (masculine noun)senior   (adjective masculine noun)sensation   (feminine noun)sentiment   (masculine noun)serf   (masculine noun)sermon   (masculine noun)serpent   (masculine noun)service   (masculine noun)servile   (adjective)servitude   (feminine noun)session#160;  (feminine noun)shrapnel   (masculine noun)signatur e   (feminine noun)silence   (masculine noun)silhouette   (feminine noun)silicone   (feminine noun)silo   (masculine noun)simple   (adjective)simplification   (feminine noun)simulation   (feminine noun)siphon   (masculine noun)site   (masculine noun)situation   (feminine noun)six   (adjective masculine noun)sketch   (masculine noun)ski   (masculine noun)skiff   (masculine noun)slalom   (masculine noun)slogan   (masculine noun)smog   (masculine noun)snob   (masculine / feminine noun)sobriquet   (masculine noun)sociable   (adjective)social   (adjective)sodium   (masculine noun)sofa   (masculine noun)solarium   (masculine noun)solidification   (feminine noun)solitude   (feminine noun)solo   (adjective masculine noun)solstice   (masculine noun)soluble   (adjective)solution   (feminine noun)somnolent   (adjective)sonar   (masculine noun)sonnet   (masculine noun)sophistication   (feminine noun)soprano   (masculine / feminine noun)sorbet   (masculine noun)SOS   (masculine noun)source   (feminine noun)spatial   (adjective)spectacle   (masculine noun)spectral   (adjective)sphinx   (masculine noun)spinal   (adjective)spiral   (adjective)sprint   (masculine noun)stable   (adjective)staccato   (adverb)stagnant   (adjective)stagnation   (feminine noun)stalactite   (feminine noun)stalagmite   (feminine noun)statue   (feminine noun)stature   (feminine noun)steak   (masculine noun)steppe   (feminine noun)sterling   (masculine noun)sternum   (masculine noun)stewa rd   (masculine noun)stimulant   (masculine noun)stimulation   (feminine noun)stimulus   (masculine noun)stipulation   (feminine noun)stop   (exclamation masculine noun)stress   (masculine noun)strict   (adjective)structural   (adjective)structure   (feminine noun)style   (masculine noun)suave   (adjective)subdivision   (feminine noun)sublime   (adjective masculine noun)subliminal   (adjective)submersion   (feminine noun)subordination   (feminine noun)substance   (feminine noun)substitution   (feminine noun)subterfuge   (masculine noun)subvention   (feminine noun)subversion   (feminine noun)succession   (feminine noun)succinct   (adjective)succulence   (feminine noun)succulent   (adjective)suffocation   (feminine noun)suffrage   (mas culine noun)suggestion   (feminine noun)suicide   (masculine noun)sulfate   (masculine noun)superstition   (feminine noun)supervision   (feminine noun)supplication   (feminine noun)supposition   (feminine noun)suppression   (feminine noun)surcharge   (feminine noun)surface   (feminine noun)surplus   (masculine noun)surprise   (feminine noun)susceptible   (adjective)suspect   (adjective masculine / feminine noun)suspense   (masculine noun)suspension   (feminine noun)suspicion   (feminine noun)suture   (feminine noun)svelte   (adjective)symposium   (masculine noun)synagogue   (feminine noun)syndrome   (masculine noun)synopsis   (feminine noun)
Thursday, November 21, 2019
Why testing is important in mobile application Literature review
Why testing is important in mobile application - Literature review Example The researcher asserts that mobile application testing is important in the creation of applications that are free of bugs. To highlight the specific importance of mobile application testing, the study has evaluated the importance of the kinds of mobile application testing. These types of testing as stated in the study include, installation, memory leakage, performance, laboratory, functional, interrupt, certification, and usability testing. According to the study, the installation testing helps verify the success of the installation procedure. Nimbalkar (2013) asserts that the problems that may arise when the application is using data are checked out during the laboratory testing. For the mobile application to be certified, its compliance has to be assessed, the certification testing helps in evaluating the compliance level. Nimbalkar (2013) notes that mobile phones are faced with certain varying conditions that may affect the performance of the application. As a result, performance testing aids in examining how well the application performs under these conditions. The conditions include low network coverage, battery, and
Wednesday, November 20, 2019
Asign 4 mj Assignment Example | Topics and Well Written Essays - 500 words
Asign 4 mj - Assignment Example ional strengths and weaknesses, which together constitute the validity and applicability of the content and approach of the author, to the Indian energy sector as well as the overall wellbeing of the world’s environmental demands. Thus, the critical analysis of the aforementioned heading entails an integration of the factual aspect of the anticipated energy implementations in India, as juxtaposed with the adverse consequences that emerges forthwith. In view of the duo consideration, one feel the weight of each concerning the subject matter, thus decision-making and value judgment becomes inevitable. At the epicenter of Indian steadfast push for renewable energy, lies the promise delivered by the Modi government to ensure development of a solar power production plant that can be in a position of supplying no less than energy equivalent to that consumable by one electric bulb across every home within the Indian Territory by the year 20191. This comes amidst statistical evidence projecting an explosion of Indian demand for energy doubling over the next two decades. Thus, the construction of the 4000-megawatt solar power plant in the Thar Desert is of crucial essence concerning the critical analysis of this article2. Nevertheless, the negative criticism of this landmark project comes handy in view of the adverse effects to flamingoes and other migratory birds that spend a better part of the winter at the wetland regions in close proximity. Additionally, the Indian eagerness to fund massive wind power generating plants is as well in line with the push for renewable energy. Despite the fact that in India for instance, there is over 40% wind power installation in the state of Tamil Nadu, it remains unreliable for use by the people due to the unpredictability of the plummet and occasional augment of the winds, which cause grid destabilization. The carbon cycle represents a number of processes that together form the specific zones in which carbon IV oxide is stored. Of
Sunday, November 17, 2019
Human Atrocities Essay Example for Free
Human Atrocities Essay In the age of terrorism and nuclear wars, one of the greatest challenges that the human community is facing right now is to curb human rights violations that is occurring in almost all parts of the world. Even the citizens of the most democratic of nations are not spared from a certain degree of human rights violations or atrocities. This is a fact that all citizens of the world must face and bravely address. But the bigger question is this: who is responsible to curb human atrocities? More specifically, what can the international and local community do to intervene in such atrocities? To answer these questions, I believe we must first arrive at a definition of human rights violations or atrocities. According to Wikipedia, human rights refers to the universal rights of all human beings regardless of race, color, nationality, religion gender and culture. From the United Nations Universal Declaration of Human Rights, it is basically based on inherent human dignity. Concurrently, human atrocities are violations of rights inherent to an individual. Normally, it is a term used when a government violates national or international law related to the protection of human rights. (Wikipedia, 2007) I am of the opinion that the international community has an inherent responsibility to stand up against any form of human rights abuse. International courts such as the International Criminal Court and international organizations such as the United Nations must be vigilant in protecting the rights of each human being. They must be the first to safeguard the interest of each person against any crime that may be done against them by either the military in their respective government or their government per se. For instance, the International Criminal Court is designed to bring into effect those peremptory norms of international law which safeguard such fundamental values as human dignity, the respect for life and limb of innocent persons, and the protection of ethnic, religious or racial groups. (Cassesse, 2007) In addition, the International Criminal Court must bring to justice any state which violates the dignity of its citizens. Doing so will uphold the most important international values, including the respect for human rights. Moreover, taking these steps will uphold and vindicate community rights. International non-governmental organizations such as Amnesty International and Human Rights Watch is an indication of what the international community can do in order to help curb the rise of human atrocities in any country. They have the resources to let the international community know of any wrongdoings being done in certain areas of the world. They can mobilize other local organizations to stand up against these atrocities by mobilizing public opinion. For instance, Amnesty International has worked and is further exerting its efforts for the protection of those detained because of their non-violent opinions and is seeking that Articles 18 and 19 of the UDHR be recognized globally. On the other hand, Human Rights Watch opposes basic human rights violations like death penalty and sex discrimination. It is an advocate of freedom relating to fundamental human rights like freedom of religion and the press. Another significant player in the bid to curb human atrocities is the local community. One cannot overemphasize on the power of the locals to intervene in such problems. Setting up international organizations will not solve the problems that are festering a country. Healing must come from within. The local community must always be on the look-out for any atrocities being done and must bravely report this to the authorities. As noted in the website of the Crimes of War Project, each international institution will need the support and cooperation of other institutions and, most significantly, of States themselves and local communities for that matter. For example, local community can be a source of vital information related to the patterns and mechanisms of the problems in the community that can help solve an international crisis. (Cassesse, 2007) I also believe that the power of media can be best utilized in addressing the realities of human rights violations. Since the media can effectively capture the attention of many people, the local and international media should make it their responsibility to report any news of wrongdoings or injustice. (Cassesse, 2007) This will also help in making each community –whether local or internationalâ€â€to be more vigilant in such cases. It must be understood that the measures to be taken by the international community will have no significant bearing without the support of the local community. No amount of intervention will be effective if the local community will not render its support. As noted by Antonio Cassesse in an article entitled â€Å"A Big Step Forward for International Justice†, the best response to atrocities lies in a prudent and well thought-out combination of various approaches both local and international. (Cassesse, 2007) He writes, â€Å"international criminal law is a branch of law that, more than any other, is about human folly, human wickedness, and human aggressiveness. It deals with the darkest side of our nature. It also deals with the way societies organize themselves to stem violence and viciousness as much as possible. Clearly, given the magnitude of the task, no single response may suffice. Instead, a broad array of responses, each tailored to specific circumstances, is needed effectively to fight international criminality. †(Cassesse, 2007) Hence, intervention of human atrocities is both a local and international responsibility –one that must be taken seriously and diligently by all societies in the world. Cited Works Cassesse, Antonio. crimesofwar. org. â€Å"A Big Step Forward for International Justice. †7 March 2007. http://www. crimesofwar. org/icc_magazine/icc-cassese. html Wikipedia. â€Å"Human Rights. †7 March 2007. http://en. wikipedia. org/wiki/Human_rights#Violations_of_human_rights
Friday, November 15, 2019
Cima Defines Management Accounting As The Process Of Identification Accounting Essay
Cima Defines Management Accounting As The Process Of Identification Accounting Essay Accounting is the methodical or precise recording, reporting, and assessment of financial deals and transactions of a business. Accounting also involves the preparation of statements or declarations concerning assets, liabilities, and outcomes of operations of a business CIMA defines Management Accounting as the process of identification, measurement, calculation, analysis, preparation, interpretation and communication of information used by management to plan, evaluate and control within an entity and to ensure appropriate use of and accountability for its resources. An important contrast between the two segments of accounting is that management accounting is not mandatory in the sense that a company is free to do as much or as little as it likes and no regulatory bodies or agencies specify what is to be done, or, for that matter, whether anything is to be done at all. The sole objective of management accounting is to provide the managers with a detailed analysis of the cost incurred and to assist them develop strategies to increase profits and reduce costs. Costing is a function which links both financial and management accounting. Without proper product cost information a manufacturing, wholesale or retail organization would be unable to segregate the cost of sold and unsold outputs. Such segregation is essential to obtain periodic profitability measurement. Introduction of finance Finance can be defined as the art and science of managing money. Virtually all individuals and organization earn or raise money and spend or invest money. Finance is concerned with the process, institutions, markets and instruments involved in the transfer of money among and between individuals, business and governments. Finance, in another word, can be defined as the management of the flows of money through an organization, whether it be a corporation, school, bank, or government agency. Finance concerns itself with the actual flows of money as well as any claims against money. The term financial management, managerial finance, corporate finance, and business finance are virtually synonymous and are used interchangeably, most of the managerial finance. Finance is regarded as the life-blood of the business unit. This function involves planning, procurement and effective utilisation of the funds of the business. Relationship Between finance and accounting Finance concerns with account because financial accounting is one branch of accounting. Accounting relates to booking of the historical transaction of an organization and it leads to preparation of financial status of the company stating that asset and what liabilities are held by the entity as on the day when relevant period like a year ends i.e. Balance Sheet Financial status is concluded from the accounting records (i.e. balance sheet, profit and loss account). Account keeps the record of the organizations income, expenditure, asset liabilities and by evaluating those transactions finance makes the decision for investment like where to invest? How much funds to invest? Etc. In a short form we can say that where account ends of keeping records, finance starts the work by evaluating them. Finance is connected with accounting. The accounting process produces one of the essential raw materials needed to make financial decisions, financial data. Accounting is a tool for handling only the financial aspects of business operations. It is geared to the financial ends of business only because these are measurable on the scale of money values. The distinction between financial management and management accounting is semantic one, but the gap between the two is rapidly closing. Financial management, however, has the broader meaning of planning and control of all activities by financial means, while management accounting originally meant the internal management of finance. The accountant devotes his attention to the collection and presentation of financial data. The financial officer evaluates the accountant statements, develops additional data and arrives at decisions based on his analysis. As a matter of fact, sound financial management is a matter of good accounting Accounting and Finance is a very important function of any business either for profit making or for non-profit making institutions. It provides an avenue where a business analyses its operations in terms of what they own, what comes and what goes out. This write-up looks deeper into the accounting and financial processes in an organization and the problems associated with these processes. The introduction part tries to look into the meaning of accounting and finance and the processes involved in each case. The main discussion focuses on deeper diagnosis of the problems encountered in accounting and financial processes. Functions of the business The function of a business can be divided into two parts.1) Primary function 2) secondary function Primary function is a function of that kind which is needed basically to operate an organization. The primary function of business can be divide into these parts Finance function Production function Marketing function Finance function: finance is regarded as the life blood of the business unit. This function involves planning, procurement and effective utilization of the funds of business. Without finance function it is not possible to run a business Production function: The function of production involves making or production of a product or creating services by using human resource, raw materials and capital. A number of process, technology, and techniques are use for production. It entails plant location and layout, plant building, production planning and quality control. For the production function it involves with human resource function and finance function of business. Since production helps in the creation of utilities, this has been considered as the most important function of the business. Marketing functions: this function is primarily linked with the distribution of manufactured product or services. It involves with the sale of the product. For that function it uses human resource and finance. For smooth marketing of the product, the marketing manager decides on the product, its packing and branding, deciding the distribution channel and promoting the future sales. Secondary function of the business is accounting. When a business comes in an operation, it has its some transactions of income and expenditures. Those transactions lies in accounting function of the business. The secondary function can be divided into these parts Collect and analyze data from business transactions. Keep transactions according to system of accounting Prepare financial statements Send the report to other departments of the business. Relating finance with other business functions Financial management is an integral part of overall management. It is not a totally independent. Finance is omnipresent and it is associated with the plans and results of every functional department because every proposal and every decision entails financial problems or has an influence on financial results. it is closely associated with economics, accounting and interfaces with such areas as marketing, production, human resource management and quantitative techniques. Finance and economics: Finance and economics are closely related. Economics as defined by economist is the study humans behavior in producing, exchanging, and definition the materials, goods and services he wants. The definition is somewhat similar to our definition of finance. Finance might be viewed as the study of economics events in which it is possible to put a rupee sign on the transaction. In this context, finance is an application of economics. The individual interested in making financial decision is well served by having a sound foundation in economics. The link between economics and financial management is close. A study of financial management is likely to be barren if it is divorced from the study of economics. Financial management has, in fact, evolved over the years as an autonomous branch of economics. . Finance and marketing: Financial management is intimately related with marketing. The financial manager while formulating credit and collection policies for the firm must consult the marketing manager because these policies directly affect magnitude of sales of the firm. Whether to sell for credit, to what extent and on what terms are parts of the sales strategy of a firm. But they have financial implications too because the funds will be tied up in receivables must be made available and any shift in policies will affect on receivables. Thus this aspect of business decisions involves both sales and finance. Alongside this, the financial manager will have to draw upon the fundamentals of marketing while deciding whether to invest funds in a given business enterprises and in discovering how to market stocks and bonds (R.M. srivastava; 1986). What marketing personnel forecast, the financial manager then determines the financial dimension of the forecasts. Finance and Production Function: Financial management is also closely associated with production functions. Any changes in the production functions may necessitate capital expenditures, which the financial manager must evaluate and finance. He is primarily responsible for supplying funds to finance inventory and fixed assets, which must earn sufficient return to cover the cast involved in procuring funds. Finance and human resources management: Human resources management, the management of investment in personnel or employees has important financial considerations. At the organizational level, financial manager must decide whether it would be profitable to finance special training for employees or not. Finance and Quantitative techniques: Financial management is also closely related with quantitative techniques. The advance study of finance requires considerable sophistication in quantitative methods. An understanding of statistical techniques appears to be especially valuable since May financial decisions rely on observing relationship and acting on the basis of these relationships. particulars Debit ( £) Credit ( £) Stock 1.1 Purchase Fuel power Building Salaries Machinery Debtors Cash at bank Wages Carriage outward Investment Rent Stationery Goodwill Interest in debenture Sales Share capital Creditors Reserve fund Profit and loss appropriation account 6% debenture 30000 550000 5000 200000 10000 200000 100000 25000 20000 5000 200000 10000 20000 20000 5000 800000 450000 10000 20000 20000 100000 Total Trial Balance Adjustments Closing stock at the end of the year was of  £ 30000 Provide Depreciation on building at 5% and machinery at 10% and provision for doubtful debts to be maintained at 5% on sundry debtors Outstanding salary was  £2000 and wages were prepaid for  £ 3000 The Directors decided to pay 10% dividend on paid up capital and transfer  £10,000 to the reserve fund out of profit. particulars Debit  £ particulars Credit  £ To stock 1-1 To purchase To fuel, power To wages 20000 Less, pre-paid 3000 To gross profit c/d To Depreciationed 30000 550000 5000 17000 228000 By sales By closing stock 800000 30000 830000 830000 Total 830000 Total 830000
Tuesday, November 12, 2019
Globalization and Drug Trafficking
Cheniece Bray Professor Hooper ENGL 1133 P19 12 November 2012 Annotated Bibliography II Working Title: Globalization and Drug Trafficking| Topic Description: Nations worldwide have been facing and losing the war on drugs for some time now. Innocent citizens are affected with the negative side effects due to drug trafficking such as violence resulting in death, lack of government assistance to halt the issue, and increase of crime rates.In this paper I would like to discuss the actions that can be taken to help stop drug trafficking worldwide, starting with one of the main drug routes from Mexico to the United States and other areas globally. I believe the war on drugs can be defeated if it is attacked by the government on every level federal, state, and local. | Working Thesis: What can be imposed to stop the violence and high crime rate related to drug trafficking and also decrease the flow of drugs across borders? | Source #1| Stout, R. (2012).Do the United States and Mexico Really Want the Drug War To Succeed? Monthly Review: An Independent Socialist Magazine, 63(8), 34. | This article stands out to me because it addresses one of my many concerns for this topic and that would be what is the government doing in order to defeat this war on drugs? Why is it so easy for drugs to travel past borders where government militia is stationed? Stout presents an argument in this article discussing what militarized efforts are being enforced to stop Mexican cartels as it seems like there is not much being done.Prosecution of offenders is not enough because even behind bars somehow kingpins still find a way for drugs to be distributed across the border into the United States. Most drug cartels â€Å"financed the construction and operation of luxurious night clubs, gourmet restaurants, and gambling activities that attracted large numbers of U. S. residents†(Stout, 2012, p. 2) making it very easy for individuals to gain access to these illegal drugs. | Source #2| Ei ght Steps to Effectively Controlling Drug Abuse And the Drug Market Retrieved from http://www. csdp. rg/news/news/8steps. htm| This online article offers many alternatives beside persecution that could be used to effectively control drug abuse and the control the striving drug market. I will use this article to help me with ideas of what policies would be best enforced inside Mexico to regulate cartels. The government is not achieving much in the war on drugs by simply putting the offenders in jail because that is costing them a lump sum of money along with the problem still ongoing because the offender will eventually get out and continue to do the same things.This article describes how the money being used to put offenders in jail could instead but used to treat, prevent, and educate offenders as the law enforcement should understand that their job is not enough to stop these powerful cartels. Drug trafficking is a problem and should be treated as one instead of a burden that cont inues to get recycled. | Source #3| Gleason C. (2008). Financial Cost of the War on Drugs Retrieved from http://suite101. com/article/financial-cost-of-the-war-on-drugs-a53068 | In this article Gleason demonstrates how much money is being spent to try and stop the war on drugs.This article will be useful to me because it will help me get a understanding of how much money is spent to house an inmate in jail who has been constantly convicted of using and selling illegal drugs, also providing and paying police officers with drug units to help stop drug trafficking. Gleason's article was useful and corresponded well the topic I chose over drug trafficking, although this article is biased it helped me formulate an opinion after I observed how much money the government has dispersed and seemingly wasted trying to prevent the use and movement of drug trafficking .This will be used in my research paper to give an example of the cost in the government trying to solve this ongoing problem. | Source #4| Jenner, M. S. (2011). International Drug Trafficking: A Global Problem with a Domestic Solution. Indiana Journal Of Global Legal Studies, 18(2), 901-927. | In this article Jenner explains many ways in which drug trafficking can be controlled, one of the ways Jenner discusses is the universal legalization of drugs.I will use this in my research paper as a policy that can be put into place to help eventually stop drug trafficking. Legalization would attack the drug market in a very sensitive matter; if drugs are legal the head â€Å"kingpins†of nations delivering narcotics, cannabis, and other drugs are unable to receive a profit from the drug trade therefore defeating the purpose of the whole process which is money and control. If this policy would ever be considered, control would then again be in the hands of the government and out of the violent drug cartels worldwide. |
Sunday, November 10, 2019
Impact of festivals on environment Essay
Introduction India is a land where the life of its people is beautified with festivals. Festival is acelebration of the changing seasons, harvest, reconciliation and the birth anniversaries of saints, gurus and prophets and honours the gods and goddesses. History of festivals Epigraphical evidences prove that festivals have been celebrated in India since Vedictimes. The Aryans conquered India around 1500 B.C. and cultural integration with thelocal population took place. 1. Religious Festivals A large number of festivals being celebrated in India have a religious outlook. Thesefestivals are being celebrated in commemoration of some saints, gurus and prophets, thegods and goddesses or events celebrating their victories. 2. Temple Festivals No festival in India is complete without a feast, and the Hindu temple provides feastsduring the temple festivals. The attendees spend all day at the temple, enjoyingthemselves 3. Fairs or Melas Melas or Fairs are extremely popular not just in India but all over the world. Mela servesa very important role as most of the festivals are celebrated in individual homes. Melasthat are normally celebrated for a week to over a month help to bring the communitytogether and share greetings. 4. National Festivals Independence Day, August 15, commemorates the day in 1947 when India achievedfreedom from British rule. The day is celebrated to commemorate the birth of the world`s biggest democracy as a national festival. 5. Regional Festivals India presents a cultural potpourri of number of religions with their festivals andcelebrations but the four major religions followed in India are Hinduism, Islam, Christianity and Sikhism in the descending order. There are a number of regionalfestivals that are celebrated in particular areas only 6. New Year Festivals Baisakhi or Vaisakhi is the first day of the month of Vaisakha, the beginning of theHindu year in some parts of the country. For the Sikhs in Punjab and other parts of thecountry, this day has a particular significance, as it was on this day in 1699 that GuruGobind Singh founded the Khalsa. Here are few festivals with their impact on environment GANESH CHATURTHI Rebirth of Lord Ganesh. Lokmanya Tilak – The Founder Of Ganesh Festival Serves as a meeting ground for people. ENVIRONMENTAL IMPACTS Contamination Of Water bodies. Noise pollution – An unfortunate outcome of this joyous festival. Soil pollution due to dumping of ‘Nirmalya’. DIWALI To celebrate return of Ram & Sita. Signifies the end of darkness . ENVIRONMENTAL IMPACTS OF DIWALI Air Pollution through Firecrackers Excessive Consumerism. High Energy Consumption. HOLI The symbol of victory overevilness. To celebrate the arrival of Spring. Reflection of the various colorsof spring season. ENVIRONMENTAL CONCERNS ABOUT HOLI The use of toxic chemical colours. The use of wood for burning Holi fires. The wasteful use of water during Holi. NAG PANCHAMI Celebrates the victory of Lord Krishna over the mythical Kaliya. Worship of Snakes. To express Gratitude towards snakes. IMPACTS Hunting of snakes. Torture to snakes. Unnecessary feeding of milk. Impact of Festivals on Environment Festivals are becoming significant contributors to air pollution in India. We have so manyfestivals and increasing commercialization – a growing economy is turning everycelebration into grand occasions to splurge. Are we aware of what this is doing to our environment? Here’s a look at how all those festivities affect the air quality.Air pollution levels in big cities are appalling at the best of times and are a growingcause for concern. The Respirable Suspended Particulate Matter (RSPM) – dust, fumes,smoke, and gases – is way above permissible limits in many of our big cities. This levelsees a quantum jump during festivals, the main culprits being crackers, inflammablesubstances, and artificial colors. Pollution due to festivals Air Pollution due to smoke of crackers. Water Pollution due to immerging statues of God and Goddess made of artificialor synthetic harmful chemicals into rivers,ponds and dams. Noise Pollution due to loudness of music system. Water Pollution The practice of immersion of Ganesh idols after the Ganesh festival invarious cities is causing severe water pollution which leads to the death of tonnes of fishand many aquatic creatures. Gone are the days when the idols are made with clay,nowadays idols are made with Plaster Of Paris and chemical dyes. The repeated cautions and warnings of ecologists and environmental scientists towardsthe possible hazards inflicted by the Plaster Of Paris are falling into the deaf ears of theidol makers and buyers. According to scientists, Plaster Of Paris does not get dissolved or disintegrated fast. Moreover, the chemical dyes and colours being used to colour the idolscontain poisonous elements. Particularly, Red, Blue, Orange and Green colours containMercury, Zinc oxide, Chromium and Lead, the potential causes of developing cancer.According to one estimate, 7500 idols of Ganesh are weighing about 20,000 kg or inother words, 20 tons. The sea-shore of Mumbai absorbs the immersion of about 1.5 lakhidols every year. The very calculation of the accumulation of clay, Plaster Of Paris,dangerous Chemicals from the paints and colours will shatter the thinking faculty of any brain. The immersion of Durga Statutes during the Durga pooja is also a cause of concern for environmentalists. In Orissa alone 5,000 Durga pooja idols are made, most of them using harmful paints. Heavy metals like lead and chrome are not easily assimilated in an aquatic environmentand can lead to the massive hurt of flora and fauna of the river, pond, lake and coastalareas. As the same river, pond and lake water is used for bathing and drinking purposehigh levels of lead can damage the heart, kidneys, liver, circulatory system and centralnervous system, the environmentalist warned. Impact of air pollution on health Air pollution can lead to lung cancer, cardiovascular diseases, chronic respiratorydiseases, and allergies in adults. It can also cause acute respiratory infections in children.Suspended particulate matter can cause asthma, bronchitis, and other respiratory diseaseSulfur dioxide can damage lungs and lead to lung disorders like wheezing and shortnessof breath.Oxides of Nitrogen can cause skin problems, eye irritation, and cause respiratory problems in children.Chemicals used in crackers like lead, magnesium, cadmium, nitrate, sodium, and otherscan have various harmful effects. Noise Pollution Loudspeakers, fire crackers and loud musical instruments, appear to be one of the biggest culprits of noise pollution during festivals in our country. With the advent of urbanisation, people in the metros had to grapple with the problem of noise pollution in everyday living, and any kind of public celebration only aggravates this lurking issue. A study by World Health Organisation (WHO) asserts that noise pollution is not only a nuisance to the environment but it also poses considerable threat to public health. In residential neighbourhoods, the Supreme Court limits the noise levels to 55 decibels in the day and 45 decibels at night. The local authorities are here to maintain decorum during festivals but we as citizens should also be responsible enough to keep noise within permissible limits. Time and again people have violated these levels during Janmashtami, Ganesh Chaturthi, Durga Puja, Navratri, Dussehra, Diwali and the list goes on. Despite being worldly-wise, we ignore the health impacts of incessant exposure to such high-decibel sounds. Besides affecting toddlers and children, they bring health issues in adults like hypertension, sleep disturbance, tinnitus and acute hearing loss. Water Pollution Ganpati celebrations shortly followed by Durga Puja this year saw immersion areas littered with flowers and parts of idols. The mess created by bursting of crackers cannot be ignored as well. The materials such as plaster of Paris used in making idols add to the water pollution. Paints used for decorating the idols, loaded with high levels of mercury and lead, increases the toxin levels of water bodies after immersion days. These toxins eventually enter the food chain after affecting the marine ecosystem and its biodiversity. The highly contaminated Ganga is now saturated with litres of paint, bulks of plaster of Paris, toxic synthetic materials and non-biodegradable wastes like plastic flowers, plunged into the holy river. Every year, in the aftermath of Ganpati celebrations, newspapers publish images of Girgaum Chowpatty and other immersion areas littered with huge parts of idols. The main culprit is, of course, the plaster of Paris (PoP) that is used to make majority of the idols. PoP takes several months to completely dissolve. Also, the paints used for colouring and decorating the idols contain high levels of mercury and lead, which adds to the pollution. The Maharashtra Pollution Control Board (MPCB) has found significantly higher levels of toxins in water bodies after immersion days. These pose a great danger to the marine ecosystem and its biodiversity. These toxins also eventually enter the food chain. Air Pollution Apart from releasing toxic gases, bursting of crackers also leads to pollution of air. Diwali, every year leads to an alarming rise in the level of Respirable Suspended Particulate Material (RSPM) in the air, due to bursting of fire crackers. RSPM are minute particles and can contribute to various health issues including asthma and bronchitis. On the Ganpati immersion days in 2012, the MPCB found an alarming rise in the level of respirable suspended particulate material (RSPM) across Mumbai and in other cities in the state. RSPM are suspended particles in the air due to bursting of fire crackers and large number of heavy vehicles plying on the roads taking idols for immersion. Since RSPM are small enough to be breathed in, they can contribute to various health issues such as asthma, bronchitis and reduced lung function. These are chronic ailments and persist long after the direct source of pollution is removed. Dry Waste Festivals also generate a humongous amount of dry waste. With firecrackers being the main ingredient to Diwali celebrations, the problem of dry waste increases by leaps and bounds due to lack of dumping space and other neglected constraints. Diwali being round the corner, local government bodies should take a meticulous approach towards guidance notes for municipal solid waste disposal. Garbage that can easily be recycled or reused also ends up in mounting landfills. And heaps of garbage including fruits, flowers, incenses and camphor coming out of puja pandals cannot be ignored either. Relentless social activism is essential to educate people to switch to eco-friendly methods of celebration. In several parts of the country, craftsmen have started using eco-friendly materials and organic paints to make idols. For instance, the idol makers in Kumartuli, the nerve centre of idol makers in Kolkata, took steps this year to check toxic waste levels by using paints devoid of lead, mercury and chromium to embellish the idols. Clay idols instead of the PoP ones are also getting their share of popularity. Spreading the message of civic sense this Diwali might help to curb or at least limit the pollution levels. We must get our social act together before blaming it on local administrators and civic amenities. Today one can easily find sustainable ways of adding to the glory of the festivals and we as ‘law abiding citizens’ should also take initiatives to cooperate with the government. If you have better ways of protecting the environment and saving our Mother Earth, you are most welcome to go ahead and spread the message. There are several ways to do so and Google will definitely come to your rescue. My Opinion about festivals of India Our country India is a very big country and every day of a year is a festival and it can becelebrated here with great joy and happiness. â€Å"India a country Where Everyday Is A Celebration.†Every festival takes an important part in the life of different peoples from differentcommunities of India. There are many festivals can be celebrated on different religiousoccasions. Indian Festivals are celebrated across the world because the Indian people areeverywhere in the world. some of them are doing jobs abroad or some of them are good big businessmen But no one can left Indian culture and festival celebrating. festivals colours our life in anew way. Every festival In India have different colors, prayers, sweets and old uniquerituals Many types of festivals are celebrated here in India like national, regional, local, religiousor seasonal festivals. In every months many festival comes and fill colors in our lives CONCLUSION We should contribute equally towards society for controlling pollution. Lets make festivals more joyful & meaningful in eco- friendly manner. Use of natural clay idols . Immersion of idols in a bucket or artificial tank of water. Deposit all the floral offerings into Nirmalaya pots. Celebrate the Ganesh Procession in traditional way. Lighting lamps the green way. â€Å"Say No to Fire crackers and Yes to life!â€Å" Light Diyas instead of electrical light. Usage of eco-friendly colors. Celebrating bonfire in unity. A Dry Holi. Use of frames & idols Careful handling of snakes. Avoidance of use of milk. Biblography http://www.yowoto.com/posts/the-impact-of-festivals-on-the-environment http://www.scribd.com/doc/160418855/Festivals-of-India-Impact-of-Festivals-on -Environment http://www.skymetweather.com/content/2013/10/lifestyle-and-culture/dangerous-relationship-of-environment-and-festivals/ http://www.slideshare.net/ketakishinde/indian-festivals-and-environment
Friday, November 8, 2019
16 Video Marketing Tips That Will Skyrocket Your Traffic - CoSchedule
16 Video Marketing Tips That Will Skyrocket Your Traffic What’s the one thing people want aside from love and acceptance? More web traffic, of course! Okay, maybe that’s overstating the case. But what marketers don’t covet more qualified traffic to their blogs, landing pages, and websites? None that I know. Increasing blog traffic is something we rs are always working on, as well. And we’ve shared some strategies that work extremely well like nailing your personas and taking data-driven approaches. Today, I’ll share another angle to attract the right folks at the right time: video marketing. Why? Well, some pretty big claims have been made about its effectiveness and future relevance. For instance, research shows that: Video will be responsible for 80 percent of the world’s internet traffic by 2019. 75 percent of mobile web traffic will be video by 2020. And today, 33 percent of all online activity is†¦ you guessed it†¦ watching video. One thing’s for sure: with video’s upward trend, we marketers better know how to use it well if we’re going to keep audiences engaged and coming back for more. After all, your audience spends hours watching YouTube, too 😎 Since creating video content takes real effort, I’ve assembled this list as a foolproof way to crush every video marketing campaign- every time. And it’s focused on what you can do to drive traffic using your video after it’s been created. The big question is, â€Å"How can you ensure both you and your audience get as much value out of your video content as possible?†From these actionable tips, you’ll learn: How to skyrocket qualified traffic with your video marketing. How to extract every ounce of value from your video marketing efforts. How to ensure you don’t miss a single tactic available to the savvy video marketer. 16 Video Marketing Tips That Will Skyrocket Your TrafficFirst, Make Sure to Download Your Free, 7-Resource Video Marketing Kit There are loads of details, tactics, and how-tos in the tips below. To make sure you get the most out of them, we bundled together some essential tools. Your video marketing kit includes: Video Marketing Checklist Infographic: A rundown for implementing the tactics in this action-packed post! 180+ Power Words for Emotional Headlines: Harness the power of emotions to drive traffic and viewers with your video marketing. Catchy Blog Titles: Want clicks? Write headlines- and video titles- that stick. Content Calendar Template: Stay organized with all written, video, and visual content. Social Media Editorial Calendar Template: Keep your social media post organized so you know exactly how- and when- video marketing should take center stage. Best Times To Post Infographic: Timing is everything! Learn to post during the â€Å"rush hour†times when you’ll have your audience’s attention. Micro-Influencer Marketing Checklist: Reach out to thought leaders in your industry to promote your videos with authority. Jump to a section: YouTube Video Marketing Tips Facebook Video Marketing Tips Twitter and Instagram Video Marketing Tips Tips to Use Video for Blogging + Email Now, let’s get started with sixteen video marketing tips that’ll have your audience clicking like mad and coming back for more! YouTube Video Marketing Tips Alright, let’s kick this off with the video juggernaut even our grandmas use: YouTube. If you’re reading this, you’ve probably heard the stat that YouTube is the second-largest search engine on the web. With our collective Google SERP obsession, YouTube is an obvious choice for video marketing. While you can take a deeper dive with YouTube’s Creator Academy, we’ll cut to the chase with seven actionable tips to help you grab views and generate web traffic with your video content. 1) Create Awesome YouTube Thumbnails Even though they’re a seemingly small detail, YouTube thumbnails can make or break your chances at getting clicks. My favorite analogy comes from writer Maria Jose: â€Å"The YouTube thumbnail is the 21st century’s book cover.†Thumbnails are the small, clickable pics that visually represent each video. They also have a job to do: click and stick. Thumbnails need to attract people to click and then stick around to watch it. Here are five rules of what makes a quality thumbnail: Pair well with the first 10–15 seconds of your video content. People’s attention spans are tiny. So, your thumbnail should closely pair with the beginning of your video for a seamless experience that avoids disorienting viewers.Put simply, you don’t want people scratching their heads wondering, â€Å"Is this the right video?†For example, I love this thumbnail from Grant Cardone: Not only does it show exactly who the viewer will see within the first four seconds of the video, it also evokes an emotional response with the pair facing off.Which leads us well into rule number two.Exception: If you have a super-duper interesting image from later on in your video, take a chance on using it. In that case, it could act as a teaser and/or reward to keep people watching. Just make sure it’s actually a frame from your video. Use people- especially closeups of their faces- whenever possible. Because people are emotional, they’re affected by emotions. Admit it, you’ve teared up at least once watching a video of a soldier reuniting with his or her family (like this one 😠).Psychological research shows that people will mirror both the emotional states and behavior of people they’re positively engaged with.So take this opportunity to put human psychology to work for you by using appropriate, and compelling, close-ups from your video that showcase emotion. Video Credit: Actualized.org Think twice about using the same background for a video series and its thumbnails. Take this tip with a grain of salt and use them wisely.Using the same background in your videos- and thumbnails- can occasionally make viewers mistakenly think they’re seeing the same video pop up in a feed or sidebar.Make sure your thumbnails look different enough to avoid missing valuable traffic from such a simple oversight. Be brand consistent. Like all of your content, video marketing is another opportunity to build brand awareness through consistent visuals.The Mental_Floss YouTube channel is an excellent example of this.They use similar graphics with text treatments that tell you exactly what to expect in the video. Then, their incredible host, John Green, hangs out in the same eclectic mishmash-of-a-set for every video.This is a conscience brand decision that delivers consistency without feeling played out. Have no text in the bottom right-hand corner. Lastly, avoid adding any text to the bottom right-hand corner of your thumbnail. That’s where YouTube overlays your video’s time stamp, which would obscure any text/info you put there! Now that you’re armed with five rules for killer thumbnails, let’s take a look at how to create them. Of course, you can always use pro software like Photoshop or CorelDraw. But what if you either don’t have access to programs like these or your designer is swamped? Never fear, Canva is here! Canva is a freemium design app that helps anybody create pro-level graphics faster than this high-fiving puppy will make you smile. To begin, go to Canva’s custom YouTube thumbnail creator, which will land you at this screen: Next, click the big green button to get started by creating a new account or signing in. If it’s your first time using this tool, you’ll be prompted to take a quick tour- which I highly recommend. It shows you the ins-and-outs of using their drag-and-drop editor. After you’ve seen how it works, it’s time to get started. From here, there are two paths to take: Create a thumbnail image from a blank canvas, Or, customize one of their pre-designed templates. In this example, we’ll use one of their templates (which I highly recommend unless you’ve got some design chops). Choose a template from one of the left-hand columns. As you hover over the options, you’ll notice some are free, while others cost a dollar or two. Find the design that best represents your brand and video, then click on it. This will auto-populate the template on your design canvas. Next, double-click on the title text to add your video’s title and subtitle. If you need more text, you can add it by clicking on the text icon at the far left. Just make sure your thumbnail isn’t too busy- you don’t have much real estate to work with, after all. Now you will change the all-important background image. There are two ways to go about this. First, you can click in the search field at the upper left-hand corner. There you can search through myriad stock photos that run the gamut of free to paid. If you go the stock photo route, click on the image you like and it’ll populate on your design canvas. Once it does, drag it into place. You may need to choose the â€Å"arrange†option in the upper right-hand corner if you want to send your image behind other layers- like your title text, for instance. The other way to set your background image is to use your own- which I recommend. Instead of searching through stock photos, you’ll click on the â€Å"upload†icon at the bottom of the tools column at the far left. Simply choose the image you’d like to use and upload it. Just make sure it’s sized at 1280x720 pixels- or a 16:9 ratio. That’s YouTube’s preferred thumbnail size. (If you need help resizing a still image from your video, you can use an app like picresize or ResizeImage.net for free.) Finally, the moment we’ve all been waiting for... It’s time to download your freshly-created YouTube thumbnail. Do this by clicking on the â€Å"Download†button on the top bar. Then, choose whether you’d like a JPG or PNG. (Note that PDFs won’t work in this instance, as YouTube doesn’t accept that file type for thumbnails.) And voila- you’re all set! Now it’s time to upload your custom thumbnail to YouTube. This is an easy process that you can follow step-by-step via YouTube’s video below: One more thing... However, there is a final snag you may run into if you’re new to this. To use custom thumbnails, your YouTube channel must be verified, meaning you have confirmed ownership and liability of the account. And also, that you agree to follow their community guidelines. With that, you’re all set to create awesome thumbnails for clicks that stick every single time. #YouTube marketing tip: create awesome thumbnails to get clicks that stick2) Write Compelling Titles/Headlines Yes, killer titles and headlines are a thing for video marketing, too. As marketing legend, David Ogilvy, said: â€Å"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.†Titles- like headlines- have big shoes to fill. But whenever you’re looking for advice, you’ll find tons of generic tips like: â€Å"Make it memorable and catchy!†Advice like that usually leaves me thinking: sarcasm â€Å"Gee, thanks†¦ I never woulda’ thought of that on my own.†/sarcasm Instead, let’s chat about some less-obvious tips and tricks of writing traffic-driving headlines and emotionally-charged titles. Be searchable: What keywords relate directly to your video content? To write freakin’ awesome titles, they must: Make a promise: What problem will your content help your viewer solve? Tickle the emotions: Are you connecting intellectually, empathetically, or spiritually? Be the cream of the crop: Have you written at least 20–30 headlines and chosen the best one? Let’s tackle an example together, shall we? Let’s say we’ve just pressed export on a video about how to write great headlines. You know what I would be thinking? â€Å"My headline better be freakin’ awesome†¦Ã¢â‚¬ To begin, let’s hit our mini-headline checklist above. We need to make it searchable, which means using words that match our core subject- headline writing- with other related phrases viewers are searching for. Here’s a dead-simple way to do this: Use YouTube’s search bar for related title ideas. Sometimes this little trick will surprise you. For instance, I didn’t immediately think of a journalism angle or tie in. Now that I see the related search, though, it makes sense. Journalists are writing headlines all of the time. For our imaginary video, then, I’m going to choose the following title, then unpack a few other reasons why: â€Å"How to Write Headlines That Will Make Journalists Jealous†Now that I know I’m capitalizing on searchability without keyword-stuffing the daylights out of the title- I need to ensure it makes a promise. While there are plenty of ways to do this well, one of my favorites is to use the â€Å"How to†¦ That Will†¦Ã¢â‚¬ formula. If we break down the headline I wrote, it’s exactly that. Here’s the skeleton: â€Å"How to [subject] That Will [promise made + pain solved]†(â€Å"How to Write Headlines That Will Make Journalists Jealous†) The predictable success of this headline is further backed up by the Headline Analyzer tool I mentioned above. ( Seriously, I use the peanuts outta’ this thing.) This title clocks in with a score of 81. Notice also that it tickles the emotions with both the promise and the power word â€Å"jealous.†However, in the spirit of full disclosure, I could arguably strengthen this headline by using more Emotional Marketing Value (EMV) words. But for the purposes of our video, I’m satisfied with combining the â€Å"how to + that will†angle with the searchability hook of journalism. Tip: Make sure you downloaded the free video marketing kit! It includes a list of 180+ emotional power words perfect for your headlines. It’s a great shortcut to eliminate guesswork. Finally, always use the title/headline that’s the cream of the crop- which is often easier said than done. At , our go-to practice is to write at least 20–30 different headlines before we ever settle on one. As you write different headlines, you’ll piece together what works, and what doesn’t. For example, if you read some of my headline examples in the screenshot above, you’ll notice I thought better of using a phrase like â€Å"beat a journalist.†I happen to like journalists and would hate to be misunderstood :) There you have it! If you follow the tips and use the tools above, you’re well on your way to writing titles that drive traffic all day long. What’s also cool is that the headline analyzer is a baked in part of . So every headline you write is scored inside the tool like magic. I use it for every post I write- even this one! You can snag a free trial here to try including it in your content marketing workflow. #YouTube marketing tip: Make sure your video title is catchy and compelling3) Use YouTube Cards to Increase Engagement (R.I.P. Annotations) If you’ve spent any time on YouTube, you’ve seen annotations littered across videos aplenty. They’re the clickable boxes, bubbles, and blurbs that float above videos as they play. However, to the dismay of some content creators- but the joy of many viewers- YouTube recently announced that annotations are a dying breed and destined for extinction. The annotation is dead; long live the†¦ â€Å"Card†? Yep. There’s a new sheriff in town. And this one is far less obnoxious. Here’s what you need to know about YouTube Cards how to start using them straight away. The Cards feature shines while a video is playing. Especially because they can be launched on either desktop or mobile (which was a limitation to annotations). To interact, the viewer will see a card indicated by a small â€Å"i†icon at the top right of the video. To date, there are five types of YouTube cards you can use to enhance your videos on both desktop and mobile. Video or playlist to promote your other videos. Channel to send traffic to another channel. Donation for encouraging donations to nonprofit organizations. Poll to ask your viewers a question, get their responses, and then provide the results instantly. Links to approved websites. To add cards to your videos, first, login to YouTube Creator Studio. Then use the drop-down arrow next to â€Å"edit†to add a card. From here, you can choose both the timestamp for when you’d like the card to appear and the type of card you’d like to use. Let’s say we wanted to add a â€Å"Poll†card to our video to discover answers to the most important question of all: What kind of bear does your audience think is best? First, we click on the blue â€Å"Add card†button and then select â€Å"Poll†as the type of card we’d like to add. Then we type in our question along with the answers- of which you can have up to five. Once you’ve filled out your poll questions and answers, click on the blue â€Å"Create card†button at the bottom right. Now you’ve got yourself a card. Then, when a viewer clicks on your card, they’ll see both the poll and the overall results. As a bonus, polls can give you additional insights by asking your audience more about their pain points and what they’d like to learn more about. #YouTube marketing tip: Drive more engagement using YouTube cards4) Use YouTube End Screens to Drive Contextual Traffic End Screens are a great way to drive contextual traffic to your related content. They’re the part of a video that shows up at the last 5–20 seconds and can include one to four clickable elements. These elements can send people to other videos, your channel, your *approved* websites, or invite them to subscribe. They also have a touch of interactivity. On desktop, they can show additional info upon hover. And on mobile, they do so upon tap. Pretty nifty. Original photo: YouTube Here’s how you get started. First, if you’re working with a video currently using annotations, you’ll have to give them the axe. But don’t worry, the system knows all. So it’ll ask you to unpublish them automatically. When you’re ready to start, here are the exact steps to take (source): â€Å"Sign in to the your YouTube account. In the top right, click your account icon Creator Studio. In the left menu, select Video Manager Videos. For the video you want to add the end screen to, click Edit. In the top tab bar, click End screen. If the selected video contains annotations, follow the instructions to unpublish them. You can re-publish them at any time. You’ll see your video with the predefined grid and a timeline below that indicates the available part for the end screen. Click Add element. You can add up to four elements, and one of them must be a video or playlist. Choose how to build your end screen: Add element: You can add up to four elements to a video. At least one element must be a video or playlist. Select each element and fill in the required information, then click Create element. Copy from video: You can copy an end screen from another one of your videos and edit the elements. YouTube template: You can choose from predefined formats that show combinations of elements. You'll need to define the content for the elements in the end screen, such as add the channel to be featured. Adjust the placement and size of each element on the grid. Adjust the time for the element to show in the timeline below. Click Save.†Then, once you’ve wrapped up these steps, select Preview to grab a sneak peek and ensure things look the way you intended them to. You can also check out this sweet how-to breakdown + explainer video: Lastly, don’t forget to take full advantage of analytics and data to incorporate into your ongoing content marketing efforts. Checking out your end screen reports is easy. Make sure you’re signed in to the right channel. Then hop into your Creator Studio and choose YouTube Analytics, then End Screens to check performance and find ways to optimize. To do this, you’ll want to pay attention to these metrics especially. End screen element clicks. This will show you how many total times an end screen element was clicked. Clicks per end screen element. This will tell the story of how often an end screen element was clicked when displayed. End screen elements. And these data show the number of times elements were actually shown. (Which is a good data-point to pair with view duration to see if people are sticking around to the end- found in your Audience Retention Report.) Maximizing Traffic Using End Screens To maximize end screens (and even cards) for driving traffic, think about the related content you should link to beyond â€Å"related content.†Instead, think about what additional or related problems your viewer might need to solve next, and what other pieces of content you’ve created that can do that. This will help you align with intent at just the right time. #YouTube marketing tip: Drive more traffic with optimized end screens5) Tag It Up! If you’ve ever uploaded a video to YouTube before, it’s likely you know what tags are. However, if you’re new to the idea, no sweat. Tags are a way of adding descriptive pieces of text to your video so YouTube understands what your video is about. YouTube expert Derral Eaves breaks tags down further into four categories in this video (and he also shows step-by-step how to add them): Specific Tags (1:37): One word descriptions of the content. Compound Tags (2:12): Several words that form a single tag. (Much like a long-tail keywords for you SEO peeps.) Generic Tags (3:07): A higher-level descriptor of the type of content you’re offering. Misspellings (4:03): Very clever way to compensate for human error. Now, outside of the obvious ways to tag your video (e.g., simply describing what your video content is about), I’d like to share a nerdy insight with you. When you watch YouTube videos, one thing you’ll notice is that while the YouTube algorithm seems to know a what a video is tagged with, they’re not visible to the viewers. Unless you get all Sherlock Holmes and do some sleuthing, that is. As you know, we at are all about research- the skyscraper technique in particular. To apply this technique to your video marketing, you’re going to need to look underneath the hood. So, find a top-performing YouTube video in your niche and then use the following steps to snoop out the tags they’re using to get some ideas. Here’s how to do it in Google Chrome in under 5 seconds: First, simply prepend your competitor’s video URL with â€Å"view-source:†in Chrome. Next, you’ll notice you get taken to a screen that looks like a robot’s love letter. If you’re not a developer (like me), you’re first instinct may be to run away. However, you don’t need to worry about all the technical stuff. Our quarry is summoned with a simple search command. Use the find keystroke (cmd + F on Mac; cntrl + F on PC) and type in â€Å"keywords†in the search box. Then, you’ll find a list of all the keywords a given video is using. Pretty stealthy, eh? Congrats, you’re now ready to use tags to your advantage. #YouTube marketing tip: Use tags to your advantage6) Translate Tags into Foreign Languages (if aligned with business objectives) Now that you know how to better use tags, here’s another five-second hack. If you have an existing audience in multilingual markets- OR you’re trying to break into a foreign market- use Google Translate to tag your videos in the appropriate language(s). Let’s tackle a quick example. To begin, visit the Google Translate page. You will see two boxes. On the left you will type your origin language words and phrases. And on the right, you will see the translated outputs. In this example, I translated English → Spanish. However, you can choose any available language using the arrow drop-down selections. While Google Translate isn’t always 100 percent accurate, you’re pretty safe using it to translate simple words and phrases to use as tags for your video content.  ¡Muy bien! #YouTube marketing tip: Translate your tags into foreign languages to break into foreign markets7) Use YouTube to Improve SEO Everyone wants better search engine optimization, right? Well, video is another opportunity to excel in this all-important marketing strategy. And for those in the know, YouTube has huge SEO potential. Not convinced? Just take a look at the screenshot below. Google loves YouTube and frequently gives it some prime real estate in search results. So, if you’re going to maximize on YouTube’s reach, a small but mighty tip is to optimize your video’s description. The Anatomy of a Winning YouTube Description To see it in action, here’s a great example of an optimized YouTube video description from genius SEO Brian Dean. Original image credit: Backlinko In his ultimate guide, Brian explains that the most effective video descriptions have these four things in common: The link you want to send traffic to at the top of your description to increase click-through-rates (CTRs). Your target keyword appears within the first twenty-five words of the description. Your video’s description is at least 250 words long. Your keyword is included three to four times in the description. To nail your video descriptions, then, make sure you know: What keyword you’re targeting via smart research. Know where you want to send traffic + why your audience would logically visit the link as a next-step from your video. Exactly what value your video adds to your viewers. This way you can write copy that marries the promise you’re making with how you’re going to deliver on it. #YouTube marketing tip: Pay attention to YouTube #SEO!While YouTube mastery is an art in itself, now you have seven solid video marketing tips to rock on the world’s favorite video viewing platform and increase your traffic. Now keep cruising†¦ There are more video marketing tips where that came from! Recommended Reading: How to Make a Video Content Marketing Strategy to Boost Your New Series Facebook Video Marketing Tips According to research by Animoto, Facebook is the most impactful social channel for video content, outperforming all other channels 8.4x. With the huge potential payoff of Facebook video marketing for driving engagement and traffic, let’s jump into some of our best tips. 8) Hack the Process With Best Time Scheduling + Social Video One of the most common questions we’ve encountered at is a simple one: â€Å"What are the best times to post on social media for the most traction?†That’s a great question. And it’s answer is all about the numbers. Fortunately, we’ve got your back. We took a deep dive and analyzed 20 studies to determine the exact answer- and for every major platform. The result was our best time scheduling tool that’s built right in to . It’s fueled by all the latest data so there is zero guesswork about when to post on any given social channel. Essentially, it’s the best way to harness the power of analytics + automation to increase your video marketing reach. Here’s a quick video about how it works: Best Time Scheduling Where this tool really goes to work for your video marketing efforts is when combined with one of my other fave marketing weapons: social video. With social video, you can share and manage ALL of your social media videos in one place. Introducing Social Video From Blog When used together, you simply need to upload your video(s) and select the networks you’d like them posted to using best time scheduling. And you’re done. Simple as that. Both features are part of . However, if you prefer a method with a bit more elbow grease involved, you can use the Time to Post Kit that came in your free Video Marketing Kit (download it now if you haven’t already!). As you dig in, you’ll notice some seriously interesting finds that bear huge implications for posting times. For instance, did you know that 80 percent of the U.S. population is located in the Central and Eastern time zones? From there, you’ll see an infographic breakdown of: What days to post on every major social channel, What times to post on those channels, And what percentage of engagement you can expect. Additionally, you’ll find three custom Google Analytics reports to help you measure your own progress and video marketing success. Best Time Scheduling + Social Video = Facebook video marketing automation bliss in @:9) How to Add Captions for Silent Viewing Ready for a show-stopping stat? 85 percent of Facebook videos are watched with no sound. Wowzers. So let’s take a look at the easiest way to make your videos perform well even without sound. In this tip, you’re going to learn how to create captions for your Facebook videos. At first blush, the process seems pretty technical and tough. However, there’s an easy, and economical, way to get the job done. You can always use Facebook’s automatically generated captions feature. However, some folks have trouble with the system misunderstanding words or phrases and adding gibberish. So, if you want to be in charge of quality control and accuracy, here’s how it works. First, understand that Facebook uses a special file called a SubRip that will have end with â€Å".srt†. To use captions, you will need to create a SubRip file with your video’s transcription included. There are many ways to create this kind of file. In this tip, I’ll give you two. One will cost a few bucks and the other is free- though it’ll cost you some time. Use a Professional Transcription Service The quickest way to create this kind of file is by using a professional transcription service. You can use a service like Rev for quick turnaround with low costs, starting at a buck per minute. This option makes a lot of sense if you’re working with a short video because you don’t have to spend the time transcribing. You can simply upload a video or share a link to the published video if it’s on YouTube or Vimeo already. Bam. Done. Now, there is also a way to do this for free if you’re working on a super tight budget. So I’ll touch on that, too. Then, we’ll cover how to upload your SubRip file to Facebook. Use a YouTube Hack to Auto-Transcribe The next way to create this kind of file is by using YouTube to hack the process. You’ll need a YouTube channel to implement this tip, so if you don’t have one, make sure to create one. To start, login to Creator Studio by clicking on your profile pic in the upper right-hand corner of the screen. Next, if you’ve already uploaded the video, go ahead and select it. And if it’s a video you don’t ultimately want public on your YouTube channel, you can choose to upload it via the Video Manager with a â€Å"Private†listing. That way you won’t notify your subscribers about a video that won’t be sticking around! Next, navigate to your video manager and find the video you’re creating captions for. Click on the drop-down arrow next to the â€Å"edit†button and select â€Å"Subtitles/CC†from the list. (If it’s your first time you’ll be prompted to select the language your video is in.) Next, you’ll click on the blue â€Å"Add new subtitles or CC† button, then choose the appropriate language. You’ll then choose â€Å"Transcribe and auto-sync†to manually type your transcription and then auto-sync the newly-written caption with the spoken words in the video. Once you’ve done this, a transcription box will appear and you can start typing away. By default, there’s a nice setting that pauses the video while you’re typing so you can keep up. Then, once completed, click the blue â€Å"Set timings†button. YouTube will then put it’s smarty-pants brain to work syncing your transcription up with your video content’s audio. Now you’re on the final stretch of creating the .srt file. To bring it in for a landing, follow this sequence using the screenshots below. Click on the â€Å"Save changes†button. Click on â€Å"English†(or whichever language your caption was created in). Finally, click on the â€Å"Actions†drop-down and select â€Å".srt†to download the file. Well done, you. Now you’ve got a fresh .srt file that’s ready to enhance your Facebook video’s silent-viewing goodness. How to Add Your .srt File to a Facebook Video Now that you’ve either received your .srt file from a pro service or downloaded one you just created on your own, it’s time to finish the job. For starters, make sure the file is named correctly using Facebook’s naming convention: filename.[language code]_[country code].srt So, if you’re in the U.S., it would look like this: video_name.en_US.srt (If you’re not in the U.S., hop over here to view all available country codes.) Now that you’re file is in ship-shape, you can work through the step-by-step directions below that come straight from Big Blue itself: Add Captions to Your Page's Video With a SubRip (.srt) File: Make sure that your caption files are correctly named and formatted before you upload them. Click Share a photo or video at the top of your Page's Timeline. Click Upload Photos/Video and select a video from your computer. Click Captions, then click Upload SRT File. Choose a .srt file from your computer. Select an optional Default Language. If you select a default language, captions will appear in this language when a viewer's preferred language isn't available. Finish adding details to your video and click Publish. To add captions to an existing video on your Page, find the post on your Page's Timeline, click  in the top-right corner, select Edit Post and follow the steps above. Note: People who watch your Page's video with sound turned off will automatically see captions. People who watch your video with sound turned on will need to turn on captions to see them. The language people see captions in is determined by their preferred language. Finally, if you’re interested in taking a shot at Facebook’s automatic captions feature, here are the step-by-step instructions: Automatically Generate Captions for Your Page's Video Click Share a photo or video at the top of your Page's Timeline Click Upload Photos/Video and select a video from your computer Click Publish Once your video has been published, click Generate from the banner at the top of your post Edit the captions and click Save to Video Note: Generating captions for videos is currently only available in US English. Now, your video is ready to be viewed silently on desktop and mobile for all the world to see. Nice work, you’ve just increased the odds of your video being viewed by 12 percent. #Facebook video marketing tip: Use captions (85% of video on platform watched w/o sound)10) How to Understand Facebook Video Metrics When it comes to social media metrics, there is data aplenty. But the real trick to data-driven video marketing is knowing what numbers to pay attention to. In this tip, I’m going to break down the essential in-app Facebook video metrics to help you discern what success looks like for you. Then, once you know what numbers tell your marketing story, you can optimize, optimize, optimize! Begin With the End in Mind As the quotable Dr. Stephen R. Covey said: â€Å"Begin with the end in mind.†The same is true when we’re talking data. To understand what stats matter, you must first decide the action(s) you’re trying to inspire with your video marketing. In this post, the focus has been on driving traffic to a specific place- whether a website, landing page, other video content, or any place else. For our aims, then, I’m not going to focus on views- as that’s often a vanity metric. After all, Facebook counts a view when someone watches at least 3 seconds or more (while YouTube counts a view after 30 seconds or so). If you ask me, it’s tough to make a case for basing content optimization decisions off of 3-second video â€Å"views.†Instead, let’s look at video retention, video engagement, and clicks on your video. To view the data for each of these, login to Facebook, then navigate to your page. From here, click on the â€Å"Insights†tab and then choose the â€Å"Videos†option on the left-hand column. Video Retention Video retention is a key metric because it helps you understand just how many people are sticking around for your videos. You can view these stats all the way down to individual posts. From there, you can filter the data into: auto-played vs. clicked-to-play or paid vs. organic. In the image below, you can see that about 67 percent of this video’s viewers dropped off after only 5–6 seconds of view time. While Facebook analytics would count that as a â€Å"view,†it’s really helpful to know that only 5–10 percent of viewers actually hung around to the end. (Original image source: Facebook; Notes ours.) Video Engagement Video engagement measures all of the actions (likes, comments, shares, and clicks) your viewers took. You’ll notice there are two really big numbers on the top of the screenshot below: 59,456 people reached, And 21,625 video views. Don’t jump to those numbers right away- even if they’re big. I’m not discounting their potential relevance. For example, reach is helpful in seeing how many opted-in fans vs. non-fans have seen your content. However, if your focus is traffic, zero in on the three metrics in boxes below: likes, shares, and link clicks. (Original image source: Facebook; Notes ours.) Why Likes, Shares, and Clicks Matter Often, â€Å"likes†get a bad rap as a vanity metric. However, an interesting study from the National Academy of Sciences conducted with 86,000 volunteers showed that their â€Å"likes†revealed their political leaning between with an astounding 85 percent accuracy. So, as Steve Rayson wrote: â€Å"This would appear to indicate quite strongly that people ‘like’ content that resonates with them.†Bottom line, you can at least trust likes to give you insight into whether or not your video content resonates with your audience or not. Though I’d never encourage you to build a social media strategy based on them. Next, marketers often value shares more highly than likes because they cost people more in terms of social capital. Shares display specific user intent and reaction to your content. In essence, shares signal that viewers explicitly thought their friends needed to see a given video (for good reasons or for bad!). And lastly, link clicks are important to traffic because†¦ Well, you have to get people to click on links to get to your stuff! The Easiest Way to Get It Right Those are only three of the many valuable analytics available on every social platform. If you’re looking for a painless way to see how every video and social post is doing across a variety of channels, our social analytics tool is a frictionless way to do so. Social Analytics from : Prove the ROI of the work you do! #Facebook video marketing tip: analyze video post performance with Social Analytics in @:Continued analysis is the key to learning and becoming a better marketer. The more often you pay attention to the right data- and let them drive your decisions- the more effective you’ll become. Just like how Susan Moeller of BuzzSumo described her process in an episode of the Actionable Marketing Podcast: â€Å"I like to actually do the research and see what comes out of [it] even if the result does tell you that yes, puppies and babies are popular on Facebook.†Recommended Reading: How to Do Facbeook Video Marketing the Right Way Twitter and Instagram Video Marketing Tips Great news. On Twitter, videos are six times more likely to be retweeted than photos. And Instagram users share over 95 million photos and videos per day. So, let’s take a look at how you can make the most of those tasty stats. 11) Use Video Replies in Addition to Tweets Okay, technically this isn’t a tip to market your videos, per se. But it is a sweet, low-effort-high-reward way to use video on Twitter. It’s all about spending a few extra seconds on your replies. When people tweet @ you, they’re doing so because they care about both you and your content. So, when is there a better time to deepen a social media interaction than when they’re talking to you? The concept is simple: When someone replies, retweets, or mentions you on Twitter, hit them back with a video response instead of text. If you want some inspiration on how to execute this tip, spend a few minutes watching @garyvee show us how it’s done. PS: While we’re on this kick, why don’t you swing by and tweet me a video hello @Jordan_Loftis?! I’d be happy to strike up a conversation. #Twitter video marketing tip: Interact with your audience using video replies12) Go Beyond the â€Å"Link in Bio†Tactic With This Nifty Tool As you know, Instagram is a bully when it comes to links in posts. Because they don’t allow them, most Instagramers use the â€Å"fresh link in bio†trick. That’s where you change the one link you’re allowed to have in your bio with each relevant post. However, there’s a nifty service called elink.io that’s built a better mousetrap- or at least a better way to use your solitary Instagram link. In essence, it allows you to create a sort of Inception of links (links within links). When you create such a link, elink.io launches a unique page with curated links. This means that not only can you update it with fresh content, but you can add a host of related links with ease. Here’s how it works. To start, signup for an account (they have free option to get started). Then, you can choose to watch their quick tutorial or jump straight in and get your hands dirty. We’ll throw caution to the wind and get started right away. Edgy, I know. Once you’re in, it’s time to create your first link. Simply click on â€Å"Create New†on the left. From here, you have some customization options. But it’s easiest to start with a template. We’ll use the one named â€Å"Legian.†Next, it’s time to paste in the bevy of links you’d like to include. I’m going to use a roundup to some of my favorite articles and my Twitter profile. As you add links, your template will fill out with each one. The interface gives you a nice preview on the right half of the screen, as well. Once you’re happy, click the blue â€Å"Next†button to press on. After you’ve added your links there are just a few steps left. You’ll select a header, enter in a title and description, and then smash the â€Å"Create Link†button to go live! Select a Header Enter a Title + Description Create Your Custom Link (and add profile info if you’d like!) Here’s my final product: https://elink.io/p/social-media-mastery-roundup Obviously this tool has more applications than Instagram only. But it’s certainly a way to up your Instagram video marketing game! #Instagram video marketing tip: Use this tip with @elink_io to make the most of your bio link13) Automatically-Schedule Promo Posts Using One of social media marketing’s perpetual woes is Instagram’s closed API. This shuts down almost every third-party app from posting to the social platform on your behalf. That is...except for ðŸ˜Æ' We already have some detailed posts on exactly how to use to do this. So in this tip I’ll describe the highlights†¦ Or, you can watch this quick video: Schedule Instagram Posts Along With Everything Else Schedule all your Twitter and Instagram posts (and more) with @How it Works To put this feature to work for your video marketing, you’ll need to download the mobile app (available on iPhone + Android). You can schedule Instagram posts right from your marketing calendar. Then, when it’s time for the post to land, you’ll see a push notification from the app with the exact message you’ve already created. Then, with a few taps, you can hop into Instagram and drop your post in. An additional bonus is that you can also schedule Instagram posts automatically with ReQueue! Recommended Reading: How to Get Started With Twitter Video Marketing Tips to Use Video For Blogging + Email Of course your video content will make many an appearance on your blog. Plus, if you’ve gone through the work of creating videos, you’ll want to cash in on the fact that using video in emails leads to a 200–300 percent increase in click-through-rate. In this section of tips, we’ll cover some overlooked insights on doing both well. 14) Embed Videos Wisely Have you ever wondered what the difference between adding a link to a video and embedding it? Wonder no more! In a nutshell, embedding a video means a viewer doesn’t have to leave his or her current web page to watch the video. Whereas linking to a video means the same viewer will be redirected to the destination URL. Basically, embedding videos keeps people in their seats while links send them somewhere else. Both have their advantages. But embedding videos rather than linking to them from your website or blog is a great way to keep them on your site for longer. And it’s an absolutely essential tactic to use for landing pages that convert. Alright, let’s use YouTube as an example of how to use this nifty spell of internet magic. YouTube: Linking vs. Embedding Here’s the video we’ll be working with: As an example, here’s how you would grab the code to embed a YouTube video on your blog. Instead of clicking on the â€Å"Share†tab, like in the image above, click on the â€Å"Embed†tab, like in the image below. Once you click on this tab, you can copy the necessary embed code and paste it directly onto your site. This way, viewers can watch the video without ever leaving your site. This, as said above, gives you much greater ownership and control of their experience. However, there is one concern to keep in mind when it comes to embedding videos: page load speed’s impact on SEO. Said Mark Robertson, founder of ReelSEO (now Tubular Insights): â€Å"Aside from making sure that video adds value and fits into the context of your message, there are a few video publishing best practices to keep in mind that, if done improperly, can potentially harm SEO efforts. The most important of these, is to follow best practices for mobile friendliness (e.g. HTML5) and page speed considerations. â€Å"As an example, adding multiple video embeds to a single page, if not done correctly, can greatly increase page load times. We know that page speed is a ranking factor, but even worse would be if potential visitors abandon your page altogether- negating any user benefits and sending additional negative signals to the algorithms.†The moral of the story is to make the most of video embedding by balancing viewer-experience control with page-load-speed considerations. If you simply must embed a legion of YouTube videos on a single post or page, however, you may want to consider this clever method for doing so without increasing page load speeds. 15) Know How Video Content Fits Into Your Overall Strategy We’re not advocates of #strategy as a #buzzword. Our goal is never to heap extra work, planning, tasks, follow ups, and more onto your marketing plate. To us, strategy should be pretty dang simple and straightforward: Video content is no different. So, how can you make your video content work best for driving traffic to your other content? One tip is understanding what problem your video solves, and how that problem relates to other content you’ve created. How to drive traffic using the PSP Framework Think about it in the problem-solution-problem (PSP) framework (which I learned through a free workshop via Jeff Walker). You’ve likely heard of the problem-solution framework, as that’s a pretty popular method of writing essays in school. Simply put, this strategy introduces a problem, then offers a solution. With the PSP structure, however, you tag on an additional problem at the end that sets your audience up to crave more. Here are the bones of the strategy. If your current video content solves a problem, you can introduce a logically related problem to compel the viewer to click further down your content funnel. For instance, let’s say you created a video about how to train your dog to catch a ball. (Which, incredibly, is actually possible.) Now your viewers know the ins and outs of teaching their dogs an awesome new trick. However, let’s take a step back and ask an important question, â€Å"What other content have I created that solves a related problem?†For instance, maybe you’ve written the ultimate guide to teaching your dog how to catch 1,000 balls. (^ I like to keep my examples pretty true to life.) In this far-fetched example, you can add some copy, a YouTube card or end screen, or even a quick â€Å"pro-tip†that helps your viewers see that not only have you solved their current problem, but you’ve already solved their next one as well. This is a great way to go beyond the standard â€Å"related posts†fare and drive traffic. #Video marketing tip: Make sure you understand how video is integrated into the rest of your...16) Use GIFS for Using Video in Email Marketing Good news†¦ There’s a better way to promote your video content There’s a slight problem with video marketing and email- most email clients won’t display embedded video content. This means your videos will get stripped from your emails. That’s where the beloved GIF enters the picture. Which is great, because everyone loves GIFs. Not only can they be hilarious: But they can also serve an excellent video marketing purpose. Namely, as video previews in email marketing. Let’s take a look at how to create GIFs for use in email. The most painless way I’ve found is using the popular GIF site called GIPHY. They have a function that allows you to create your own using already published videos or uploading your own files. In this example, we’ll use a video from ’s YouTube channel. Let’s say we’re promoting this video that’s about what it’s like to work here. (^ It’s a blast, btw.) To create our GIF, start by copying the video’s URL. Then, visit GIPHY’s GIF Maker tool. You’ll land on this page ^^^ and select one of three ways to create your GIF. After pasting your link or uploading your files, it’s time to get creative. Making the GIF has a few steps: Make sure you have the right URL pasted. Choose when your GIF starts. Select the overall duration of your GIF. (Optionally, you can also add a caption or tags.) Click create! Then, after it crunches the GIF into existence, you can copy the link, share it on social media, embed it on a website, or download it as a file! Here’s what my preview GIF looks like: Now, there are some email clients that don’t display GIFs well, like Outlook. However, in that case, you can still use your GIF as a static image. Just make sure the opening image makes sense and looks good! Here’s a list of some popular email marketing platforms that offer GIF support along with links on how to get it done: Campaign Monitor Mailchimp Emma Aweber Constant Contact
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